Two Keynotes Announced for Landscape Professionals at GIE+EXPO 2019

Two Keynotes Announced for Landscape Professionals at GIE+EXPO 2019

Lt. Col. “Rob” Waldo Waldman and Industry Economist Brian Beaulieu on the Lineup

Louisville, KY (June 6, 2019) – Valuable opportunities abound at the 2019 GIE+EXPO for lawn & landscape professionals interested in improving profitability. Two keynote speakers, offering motivation and economic insights, are included with trade show registration. In addition, attendees can add workshops and live hardscape demonstrations to their itinerary. The annual trade show is set for Oct. 16-18 at the Kentucky Exposition Center.

Lt. Col. Rob "Waldo" Waldman will present the opening keynote, "Never Fly Solo: The Power of Partnership to Reach New Heights in Business and Life," Wednesday, Oct. 16 at 2 PM. Waldman is a highly decorated fighter pilot with over 65 combat missions and a valuable message about placing trust in your wingmen and building high-performance teams. The session is sponsored by JOHN DEERE. Immediately following the keynote at 3 PM, the show floor will open to the entire industry, and attendees can enjoy a welcome reception.

Friday, Oct. 18 at 9:30 AM, attendees will hear from Brian Beaulieu, one of the country’s most informed economists. His keynote, "More Growth - More People - More Business," will provide insights on the state of the economy and how it relates to our industry to help attendees plan their businesses for the future. Beaulieu, the CEO of ITR Economics, brings more than 35 years of expertise to his presentations.

The GIE+EXPO Workshops, spanning all three days this year, will cover a variety of management topics specifically for landscape contractors’ businesses. In addition, for contractors looking to diversify, Hardscape North America's co-location with GIE+EXPO provides the opportunity to learn about expanding into the hardscape market.


Workshops and Live Demos

Wednesday, Oct. 16

9:00 AM – 12:00 PM
NALP Workshop 1: Estimating Workshop
Jim Huston, JR Huston Consulting, Inc.

12:30 – 1:45 PM
Irrigation Workshop: Secrets of a Successful Irrigation Business
Moderated by Chris Pine, CID, CIC, CLWM, CLIA, CIT, MCLP, CLVLT, C. Pine Associates, Inc.

3:00 – 4:15 PM
NALP Workshop 2: Snow and Ice Management Workshop: Liquids – Making the Most of a Key Ice Management Tool
Phill Sexton, WIT Advisers

4:30 – 5:45 PM
NALP Workshop 3: Benchmarking for Profit
Jeffrey Scott, Jeffrey Scott!

Thursday, Oct. 17

8:00 – 9:15 AM
Hardscape Workshop 1: Give Them Something to Talk About – Build Your Hardscape Business with Online Reviews
Susan Frew

9:30 – 10:45 AM
Hardscape Workshop 2: The Power of Breakeven Analysis for Hardscape Business Success
Leslie Shiner, The Shiner Group

11:00 AM – 12:15 PM
NALP Workshop 4: Your Fleet Structure – What Should it look Like?
Ed Schultheis, ThruPutNow

1:00 – 2:15 PM
NALP Workshop 5: QuickBooks Tools and Strategies for Better Cashflow
Monica Muir, Muir & Associates, LLC

2:30 – 3:45 PM
NALP Workshop 6: The Landscaper’s Guide to Modern Sales and Marketing
Jack Jostes, Ramblin Jackson

Friday, Oct. 18

8:00 – 9:15 AM
NALP Workshop 7: Grow Your Sales by 300K and More in 2020!
Christopher Yates, Success Landscape Marketing

9:30 – 10:45 AM
NALP Workshop 8: Small Business, Free Cashflow
Sam Coates, Coates Company, LLC


Live Hardscape Demonstrations
(Held in the new Hardscape House in the Outdoor Demonstration Area)

Presenter Frank Bourque is an award-winning hardscape professional, speaker, writer, consultant and entrepreneur with an extensive background in business and hardscape construction.

Thursday, Oct. 17

10:30 – 11:30 AM
Hardscape Demo 1: Proper Takeoffs, VR Designs, and Layouts

12:30 – 1:30 PM
Hardscape Demo 2: How to Significantly Increase Paver and Slab Installation Efficiency

2:30 PM – 3:30 PM
Hardscape Demo 3: The New Technology to Increase your Retaining Wall and Raised Patio Installations

4:00 PM – 5:00 PM
Hardscape Demo 4: Integrating Water Features, Rainwater Harvesting Systems, and Permeable Pavements

Friday, Oct. 18

8:30 – 9:30 AM
Hardscape Demo 5: Outdoor Kitchens and Technology for Rapid Installations

11:00 AM – 12:00 PM
Hardscape Demo 6: Hardscapes and System Automation: Outdoor Sound, Lighting, and Fire Features


Registration Details

Registration in advance is required for the workshops and demonstrations. NALP Workshops & Irrigation Workshop: $85, except NALP Workshop 1, which is $129; Hardscape Workshops: $65. Those who want to attend the HNA Demonstrations can upgrade their trade show registration for $65 to include all six live demos. Register for all sessions online at

For more Information

GIE+EXPO is sponsored by the Outdoor Power Equipment Institute, Inc. (OPEI), Professional Grounds Management Society (PGMS) and National Association of Landscape Professionals (NALP).

For more information and online registration for the trade show and education program: Other contact points: Facebook, This email address is being protected from spambots. You need JavaScript enabled to view it., Twitter @GIE_EXPO, Instagram @GIE_EXPO and 800-558-8767/812-949-9200.


Media Contact: Amy Perkins, 502-562-1969, This email address is being protected from spambots. You need JavaScript enabled to view it.