Thursday, October 23 | 8:30am – 10:30am

Kevin Kehoe
Kehoe & Company
Laguna Niguel, CA

Session A
“Pricing and Profitability”

Although this session is directed at contractors, you will benefit from the concepts covered:

• Establishing a general pricing model and price levels
• Determining labor and materials rates for estimating
• Establishing service line pricing to maximize sales and profits
• Establishing a flexible job-size pricing structure with differential rates
• Determining total customer profit model
• Using price as a marketing weapon

Friday, October 24 | 8:30am – 10:30am

Chuck Zamora
Zamora
Training, Inc.
Mequon, WI

Session B
“Building Leadership
Through Personal Power”

Would you like to be better at leading and managing your people? Would you like to have the most powerful tool for becoming a sales pro? If so, you can’t afford to miss this session. Chuck will explore the three major components of personal power: communication, attitude and self-image, followed by goal setting. He will also drill down on the art of communication and teach you the power of a good self-image and how important attitude is in achieving your goals.

Saturday, October 25 | 8:30am – 10:30am

Marty Grunder
Marty Grunder! Inc.
Miamisburg, OH

Session C
“Make Friends, Make Sales,
The Art of Relationship Selling”

The most successful sales professionals are those who understand the value of relationships. In this fun, fast-paced session, you will learn how to improve your selling efforts immediately by learning how to make friends and influence people, making money in the process.