Dealer Day, October 18, 2017  |  All Attendees - October 19-20, 2017  |  Kentucky Expo Center

Dealer Resource Center Workshops

SponsorsFree with registration

Plan some short breaks from the show floor to learn business-boosting tips.

Live stream: www.poweret.com



2:00-2:30 PM
Dealership Expense Control Ideas and Strategies

Rex Collins, CPA, CVA, Principal at HBK CPAs & Consultants

Dealership profitability is being squeezed tighter and tighter. This session will explore ways that successful dealers have reduced the expense structure to help ensure that they remain profitable…or increase existing profits.


4:00-4:30 PM
How Profitable Dealers Establish Their Labor Rates

Rex Collins, CPA, CVA, Principal at HBK CPAs & Consultants

One of the keys to operating a profitable service department is properly establishing your labor rates. Join us as we discuss the steps you should go through in setting your labor rate.

10:00-10:30 AM
Dealership Year End Tax Planning Opportunities

Rex Collins, CPA, CVA, Principal at HBK CPAs & Consultants

With federal income tax rates of approximately 40 percent your tax liability is a major expense that should be proactively managed by a professional with dealership taxation experience. During this session, we will discuss various tax provisions that impact dealers and their dealerships so you can take full advantage of these provisions prior to the end of the year. We will also discuss the latest changes in tax laws.


11:00-11:30 AM
So, Your Kids Want to Join Your Business

Sara Hey, Bob Clements International

Bringing family members into your dealership can be a good thing if handled correctly.  Sara will share the three most common mistakes that business parents make when bringing their children into their business and answer questions on how to solve family problems in business that already exist.


1:00-1:30 PM
Understanding the Customer Journey to Online Purchase

Tim Whitley, CEO of Team SI

The modern customer journey includes key points of inspiration prior to buying a product or service (content marketing, social media, data and reputation management). Google analyzed millions of consumer interactions to show how different marketing channels affect online purchase decisions. What are the most important moments along the journey for your customers? With a detailed checklist, Tim will explain what your potential customers are doing before they even step into your storefront.


2:00-2:30 PM
Positioning Your Dealership to Sell

Bob Clements

When it comes to putting a value on your dealership there are key indicators potential buyers want to see that will help you get the top value. During this short breakout, Bob will share the key indicators and answer questions on the best way to position your dealership to sell.

10:00-10:30 AM
Is it Time to Add a Second Location?

Bob Clements

As you consider expanding your dealership to a second location there are specific pitfalls you want to be sure to avoid. Bob will share his insight on the best way to move toward a second location and answer questions from dealers who are considering taking the chance.


11:00-11:30 AM
Charting Your Digital Marketing Game Plan

Bill Wagner, ARI Network

With 2018 right around the corner, now is the ideal time to chart a goal-based digital marketing strategy for the year ahead. ARI’s digital marketing expert will provide you with the tools you need to conduct a digital marketing self-audit, align your marketing strategies with your dealership goals and create an easy-to-execute plan of action.


1:00-1:30PM
Visual Merchandising – the Most Essential of Retail Elements

Jennifer Robison, Robison Retail Results, Inc.

Visual merchandising is a big part of your growth strategy. Jennifer will address the four essential retail elements and how visual merchandising is a neglected element in most independent stores.


2:00-2:30 PM
Is Your Attitude Killing Your Store's Vibe & Sales?

Jennifer Robison, Robison Retail Results, Inc.

Stores are measured on the energy and feeling customers experience, as well as the environment, products and services. Jennifer will reveal how you and your staff might be giving the wrong impression/experience without realizing it.

THANKS TO OUR DEALER BOOT CAMP SPONSORS

  • BOB-CAT Mowers
  • c-Systems Software
  • GPS Insights
  • Gravely
  • STIHL
  • 1

GIE+EXPO is Sponsored By:

  • National Association of Landscape Professionals
  • Outdoor Power Equipment Institute
  • Professional Grounds Management Society
  • 1

Future Show Dates

GIE+EXPO 2018 – October 17-19, 2018
GIE+EXPO 2019 – October 16-18, 2019
GIE+EXPO 2020 – October 21-23, 2020

About GIE+EXPO

Two tradeshows – GIE+EXPO and Hardscape North America – co-located in one central location, provide your No. 1 opportunity to see what the industry is buzzing about.

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Contact Information

For general information about GIE+EXPO, including registration, please contact us at:
  This email address is being protected from spambots. You need JavaScript enabled to view it.
  (800) 558-8767 or (812) 949-9200
  (812) 949-9600
  PO Box 139 | New Albany, IN 47151